Staying ahead of your competition is no longer a luxury. Rather, it is a strategic imperative that all organizations need to embrace.
Competitive Intelligence is the process of enhancing decision-making by providing relevant, accurate, and reliable information about the competitive environment by gathering, analyzing, and using publicly available data about competitors and the competitive environment to inform business decisions. By combining AI technologies, market research methodologies, and OSNIT data sources, GLEAN helps you outpace the competition with actionable intelligence that works in the real world.
Understanding your category space is crucial in responding strategically to competitive actions. But sometimes you do not need a full deep dive, but rather just an understanding of the basic landscape that your competitors occupy. Competitive landscape audits are an analysis that favors breadth over depth to classify competitors as primary, secondary or tertiary threats.
By answering questions such as:
…your organization will be in an advantageous position to overcome competitive obstacles.
Once you have identified your closest competition you must understand as much about them as possible. Competitive snapshots drill down on a small set of primary competitors (typically 1-3) to gain actionable intelligence on everything from product development and distribution to pricing strategies and brand positioning. Snapshots prioritize depth over breadth to gather key criteria on competitors so that you can stay ahead and react strategically.
Trends are more than just fleeting changes in style or design. They represent societal forces that can shift entire categories. Trend Modeling is not about the trends themselves. It is an examination of how trends gain traction and become forces that move markets and change minds. This analysis process examines various tractions, such as cultural and commercial elements, to understand how ideas become viable (and profitable). Trends define the ‘what’ and forecasting provides the ‘how’… but social forces help us to understand the ‘why.’
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